PAIRINGS of Chinese liquer (baijiu) with combined drinks, ice-cream and occasional stimulated style at EQ Kuala Lumpur, the place it was launched that Malaysia would lastly have a regional consultant for Wuliangye.
Tracing its background again to the Ming Dynasty (1368-1644), China’s earliest alcohol model identify is making its mark on the worldwide market.To guarantee that Wuliangye’s objects get to a extra complete buyer base, the Sichuan district winery designated Luen Heng F&B Sdn Bhd as its primary companion in Malaysia.
Guests on the launch of Wuliangye baijiu’s entry proper into the neighborhood market had been handled to fascinating Chinese social efficiencies showcasing commonplace songs instruments, a Sichuan face-changing act, and calligraphy.
Baijiu alcoholic drink to disclose the liquer’s flavour chance.
They likewise had a possibility to change sights concerning the model identify’s future development in Malaysia with Wuliangye rep Xiong Shaodong.
Luen Heng F&B dealing with supervisor Datuk Kenneth Soh acknowledged, “We are honoured to develop into Wuliangye’s official distributor in Malaysia.
“We believe that with Wuliangye’s exceptional quality and rich cultural heritage, we can work together to explore a vast market.”
