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Sickflip, a boundary-pushing stress in India’s digital music scene, makes use of his genre-blending beats to champion unity, inclusivity, and self-expression. Known for his seamless combination of serene melodies and bass-driven vitality, Sickflip reveals on this interview how music can break boundaries and produce people collectively.
Sickflip discusses the power of inclusivity on the dance flooring, his collaborations with Smirnoff’s ‘We Do We’ advertising marketing campaign, and the best way worldwide influences type his genre-defying sound.
In the ever-evolving world of digital music, few artists are as dynamic and boundary-pushing as Sickflip. Known for his genre-defying beats and a sound that blends serene melodies with festival-shaking bass, Sickflip has carved out a singular home in India’s indie music scene. But for this artist, music is about further than merely catchy rhythms or revolutionary soundscapes—it’s a platform for unity, inclusivity, and self-expression.
As he joins forces with Smirnoff’s “We Do We” marketing campaign and platforms like The Lab, Sickflip is on a mission to make use of the ability of music to interrupt down social boundaries and convey individuals collectively. With a musical type influenced by his international travels and an ear tuned to each conventional folks and trendy electronica, Sickflip’s work resonates with listeners from all walks of life. In this unique interview, Sickflip opens up about his journey, his creative imaginative and prescient, and the values that drive his music. From his legendary Ladakh Project—the place he captured the ethereal landscapes of Ladakh by sound—to his high-energy performances that captivate audiences throughout India, he shares what makes his music a unifying pressure.
In an unique interview with News18 Showsha, Sickflip explores the essence of music, the ability of a dancefloor, and the way forward for India’s digital scene. Whether you’re a die-hard fan of his eclectic beats or new to his musical journey, this interview presents a glimpse into the inventive thoughts of an artist whose work is as inclusive and adventurous as it’s unforgettable.
Here are the excerpts:
Q: The “We Do We” advertising marketing campaign targets to rejoice inclusivity and unity. How does this align collectively together with your imaginative and prescient as an artist and your technique to music?
Sickflip: The music I prefer to create and play out at my reveals celebrates self-expression, freedom, inclusivity, and selection. The most primal need for us individuals as soon as we take heed to music is to particular ourselves, dance, belong, and actually really feel a manner of unity with one another. It’s my obligation to amplify these values through the vessel of music and movement. The dance flooring is the one unifying place the place everyone can belong, previous the strategies society retains us apart.
Q: How do you suppose platforms like ‘The Lab’ and partnerships like Smirnoff Lemon Pop can foster a further inclusive and quite a few digital music scene in India?
Sickflip: It’s encouraging to see producers like Smirnoff discovering benefit in associating with worldwide platforms like ‘The Lab’ coming to India. As I mentioned earlier, the dance flooring creates a unifying place the place everyone seems like they belong, and with the help of producers like Smirnoff, we’ll assure these areas normally usually are not solely sustainable however moreover proper right here to stay.
Q: As an artist recognized for creating eclectic beats, how do you see your music contributing to a movement that transcends cultural and social boundaries?
Sickflip: I think about a few of my tracks have carried out that beforehand. The Sickflip DNA is all about journey and music, which I try and convey through my productions. ‘Mehmaan’ is a perfect occasion of that. Blending Rajasthani individuals with modern-day digital beats, it appeared to resonate with the viewers, notably in tier 2 and three cities the place it’s a staple in my items each time I perform.
Q: What attracts you to the world of electronica, and the best way do you keep evolving your sound in a scene that’s constantly altering?
Sickflip: Endless prospects. The huge choice of electronica gives a foundation of numerous creativity with paintings and music from all parts of the world. My evolution of sound happens naturally as time progresses. A staple course of whereas creating is for me to look at my intuition and amplify what I’d want to see further on the earth of music.
Q: Your sound as Sickflip is believed for its mixture of serene melodies and bass-heavy pageant anthems. How do you stability these contrasting vibes in your music?
Sickflip: Flipping the script always retains it attention-grabbing and boundless for me as an artist. It’s a deep dive into worlds that make one actually really feel emotions through music deeply. Sometimes it’s a melodically shifting universe, and sometimes it’s bass-heavy rhythms.
Q: With such a dynamic fluctuate in your sound, what conjures up you to shift between calm atmospheres and high-energy beats?
Sickflip: The depth and emotion in every ends of the spectrum is what conjures up me. What I prefer to make or take heed to throughout the morning after waking up could be worlds other than what I actually prefer to take heed to late at night time time. Drawing from my personal listening experiences, it’s pure to grasp one over the alternative at utterly completely different events.
Q: SickFlip’s music has a world attain, with releases on labels like High Chai Records, Rub A Duck, and Sony Music India. How has the worldwide music scene influenced your manufacturing mannequin?
Sickflip: More than have an effect on in mannequin, it launched me nearer to understanding that our world is much smaller and nearer to at least one one other than we predict.
Q: The Ladakh Project was a singular mixture of journey and music. What was the inspiration behind this conceptual audio-visual showcase, and the best way did it type your creative imaginative and prescient?
Sickflip: The thought was to journey to the surreal panorama of Ladakh and write music there with my distant studio setup. The output was a 5-track EP, a music video, and a dwell AV current that I toured with in 2014-15. This set me off on the belief that journey, music, and collaboration have been the core of my inspiration to create music.
Q: Can you stroll us through your course of of constructing a problem like ‘The Ladakh Project’? How did you mix the pure panorama into your music and visuals?
Sickflip: I traveled with my childhood buddies (The Outbox Project) to utterly completely different areas of Ladakh for 15 days. The whole distant studio setup was packed throughout the vehicle, along with instruments to shoot distant areas. Within our avenue journey, we’d uncover off-grid surreal areas to rearrange the distant workstation and camp there for just a few hours whereas I wrote scratches of newest music at every location. I narrowed the works down to five songs named after the areas they originated in.
Q: You’ve become recognized in your charming stage presence. What place does dwell effectivity play in your creative expression, and the best way do you keep each set distinctive?
Sickflip: The stability between quiet studio days and hyped dwell performances is form of attention-grabbing to me. Almost like one feeds the alternative. I’m constantly impressed to create attention-grabbing moments on the dancefloor with movement and music, experimenting with new sonics. Every current is an enter of knowledge as to learn the way to switch forward with innovation and creativity.
Q: Platforms like Spotify and YouTube have carried out an essential place throughout the rise of unbiased artists. How have these platforms shaped your occupation as Sickflip, and what suggestion would you give to rising artists?
Sickflip: Yes, these platforms have carried out an infinite place in bringing followers nearer to my music. Platforms like Spotify and YouTube allow artists like me to realize audiences who might on no account come to a dwell current or who dwell faraway from essential music hubs. This accessibility has modified each half for unbiased artists. It’s very good to see people discovering my tracks from in every single place on the planet, whether or not or not it’s a chill ambient piece or a bass-heavy pageant anthem.
My suggestion to rising artists is straightforward: keep it attention-grabbing in your self first. Don’t merely try and match proper right into a mildew; shock your self with new combos, experiment, and take risks. If you’re excited by what you’re creating, that vitality will resonate with listeners. Use these platforms as devices to get your music in the marketplace, nevertheless be sure the music you’re inserting out represents your private mannequin and fervour.
Q: You’ve been a part of the indie music scene in Mumbai for some time now. How do you’re feeling the scene has modified, notably by means of inclusivity and selection?
Sickflip: The indie music scene in Mumbai has undoubtedly grown and developed. There’s a much bigger viewers now, and it’s good to see quite a few lineups at reveals further incessantly. There’s moreover been further inclusivity, with artists from various backgrounds and genres coming collectively. However, I do suppose we’re nonetheless lacking by means of venues that help the scene purely for custom, pretty than income. Many venues are profit-driven, which can prohibit the types of artists and events they’re eager to help.
Q: You’ve labored with various artists all through genres and notably inside Desi Hip-Hop (DHH). What has been your most memorable collaboration, and the best way did it have an effect on your technique to music?
Sickflip: My collaboration with Prabh Deep has been extraordinarily pleasant and productive. Working with him is an experience in itself on account of we’re every constantly experimenting and pushing each other to try new points. Prabh has this unimaginable mind-set about music that challenges me to rethink my very personal technique, and I really feel our chemistry throughout the studio leads to a singular sound that’s distinctly ours.
Q: What conjures up your soundscapes and beats, notably when creating music which will be a part of with people from utterly completely different backgrounds and walks of life?
Sickflip: Simplicity and minimalism encourage me a lot. I think about {{that a}} simple nevertheless well-crafted beat or melody can have an enormous impact and attain a wide range of listeners. I like creating soundscapes that depart room for people’s private interpretations and emotions. The a lot much less crowded the music, the extra room it leaves for listeners to hunt out their very personal meanings inside it.
Q: When engaged on a model new observe or remix, what’s your course of for guaranteeing that the final word product maintains the steadiness between experimental and accessible?
Sickflip: Listening to it repeatedly and going “all in” on a monitor for just a few days has been an efficient strategy for me. I’ll mess around with completely different sounds and buildings, typically going to the sting of what’s thought of experimental. But then I pull it again barely to verify it’s nonetheless approachable. It’s about discovering that candy spot the place the monitor feels contemporary however nonetheless has a vibe that listeners can simply join with.
Q: Your music typically blends numerous influences from international and native sounds. How has your journey as a Mumbai-based artist formed your perspective on digital music?
Sickflip: Mumbai is a fast-paced metropolis with numerous layers. Things can occur shortly for those who’re centered and diligent. I take inspiration from its resilience and hustle to maintain pushing ahead. These values are ingrained in my work ethic and typically discover their manner into how my music sounds too.
Q: Looking again, what have been probably the most vital milestones in your journey as Sickflip, and the way have they influenced the artist you’re immediately?
Sickflip: Most lately, representing India at Brooklyn Mirage, NYC for the Indo Warehouse present was a significant milestone for me! Along with that, the success of my tracks – Mehmaan and Desert Bae felt like nice achievements too.
Q: What message would you want to go away together with your viewers by your involvement within the Smirnoff Lemon Pop and ‘The Lab’ collaboration?
Sickflip: Keep dancing and having enjoyable! And I hope to see you guys on a dancefloor close to you quickly! 
News leisure Sickflip Talks Inclusivity, ‘Endless Possibilities’ Of Electronica And His Vision For Music: ‘Flipping The Script Always…’ | Exclusive
